Let me guess. You’re already bracing your flower shops for the Mother’s Day rush. The flood of phone orders. The endless bouquet wrapping. The delivery van drama. It’s all part of the annual dance we florists know too well. But here’s the truth I’ve come to embrace after two decades in the flower industry: It doesn’t have to be chaotic to be profitable.

Mother’s Day is the second-largest flower-buying holiday in the U.S.—trailing only Christmas. In 2024, Americans spent more than $35 billion on gifts for Mom. And yes, fresh flowers still dominate… but there’s a quiet shift happening. And the florists who recognize it early? They win.

Here’s what I’ve learned from working with hundreds of flower shops across the U.S., Europe, and Australia—and how preserved flowers can give your shop the breathing room and profits you deserve this May.

1. Stop Waiting for the Last-Minute Rush. Start Marketing Earlier.

Every year, I see flower shops start promoting their Mother’s Day collection a week or two before the big day. By then? You’re already behind.

Early-bird buyers are serious shoppers. They want to check “Mom’s gift” off their list without scrambling. Target them 3–4 weeks ahead with early-access promotions and pre-order discounts.

Bonus tip: preserved flowers don’t wilt, so you can prep and showcase your Mother’s Day line ahead of time without worrying about spoilage.

2. Go Beyond Fresh Flowers—Offer Gifts That Last

Let’s be honest: fresh flowers are gorgeous, but they come with a short shelf life and fragile logistics. Preserved flowers offer a different kind of magic. They’re made from real blooms, treated to last for years, and require no water or maintenance.

At Sweetie-Gifts, we supply flower shops and retailers with ready-to-sell preserved flower gift boxes, rose in glass dome, and custom bouquet sets. No daily prep. No refrigeration. Just beautifully packaged gifts that sit pretty on your shelf until they’re ready to ship.

You can even bundle preserved flowers with:

• Local artisan chocolates
• Skincare products or candles
• Personalized cards or jewelry

These bundles increase your average order value without adding stress.

3. Make It Simple to Shop—Offer Clear Pricing Tiers

Here’s something I learned from visiting shops in New York and San Diego: people don’t want to choose between 20 look-alike bouquets.

Instead, give your customers three tiers:

• Under $50 (for casual gifts or coworkers)
• $50–$100 (for Mom or Grandma)
• $100+ (for premium sets)

Preserved flower gifts are perfect here because pricing can be structured by the number of roses, the box size, or the design complexity.

4. Design a Mother’s Day Collection That Sparks Emotion

A random red rose box? Meh.

A pastel-pink preserved rose set in a heart-shaped box with “To the Best Mom” engraved in gold foil? Now that’s a keepsake.

Use the occasion to create limited-edition pieces that tell a story. At Sweetie-Gifts, we help retailers create seasonal designs—sometimes with soft music boxes, embedded photo frames, or handwritten message inserts.

It’s not just a gift. It’s a memory.

5. Run a “Thank You, Mom” Loyalty Promo

Want customers to return after May? Reward them now.

• Offer free shipping on all Mother’s Day items.
• Give a discount code for their next purchase.
• Add a free mini preserved rose box or soap flower with every order over $75.

These little touches leave big impressions—and they’re low-cost additions that travel well and showcase your brand’s value.

6. Don’t Just Market to Daughters—Speak to Everyone Who Loves a Mom

Many florists focus on kids buying for their mothers. But the biggest spenders? Often adults aged 35–44. They’re buying for:

• Their wives (on behalf of young kids)
• Grandmothers
• Step-moms
• Godmothers and mentors

Use targeted social ads and email campaigns with messaging like:

• “She’s the glue that holds everyone together. Gift her something timeless.”
• “Because Grandma’s hugs deserve more than a bouquet.”

Preserved flowers are perfect for these relationships. They say, “I love you,” in a way that lingers.

7. Simplify Inventory—Preserved Flowers Are Your Secret Weapon

One of the biggest stressors during Mother’s Day? Keeping fresh stock alive and arranged.

Preserved flower gifts don’t need water, misting, refrigeration, or even daily touchups. That means fewer headaches for your team and better profit control.

With preserved products, you can:

• Design weeks ahead
• Store easily
• Ship nationwide without damage

It’s smart business—and your staff will thank you for it.

8. Try Subscription Gifting (It’s Hot Right Now)

Here’s an idea that’s really taken off: Mother’s Day subscription gifts.

Start with a beautiful preserved rose box in May. Then follow up with smaller monthly surprises—soap flowers, mini arrangements, or personalized notes. These subscriptions give you recurring revenue, while keeping your brand front-of-mind all year.

9. Invite Your Community In—Host a Gifting Event

Why not turn Mother’s Day into a community experience?

Host a weekend workshop where customers can:

• Build their own preserved flower boxes
• Create handwritten notes or decorate packaging
• Sip wine and design keepsake gifts

You don’t need fancy gear. Preserved flowers are easy to handle and safe for all ages. You’ll walk away with great content for social media and a stronger local following.

10. Team Up and Give Back

People love supporting businesses that give back. Try this:

• Partner with a local women’s charity or shelter
• Donate a portion of Mother’s Day sales
• Offer a preserved flower as a “thank you” for donations

We’ve seen our customers grow both sales and community goodwill this way. It’s good business with heart.

Final Thoughts from the Flower Fields

I’ve walked the markets in Los Angeles, chatted with florists in Atlanta, and stood in our Yunnan factory watching preserved roses take shape one by one.

What I know is this: The florists who truly thrive in May aren’t just hustling harder. They’re working smarter.

Preserved flower gifts give you more flexibility, more value, and more peace of mind. And if you’d like to explore how we can support your shop this Mother’s Day—whether that’s with bulk gift boxes, custom product development, or just some fresh ideas—I’d love to talk.

📩 Drop me a note at inquiry@sweetie-group.com
Let’s make this Mother’s Day your most beautiful one yet.

Warm regards,
Annie Zhang
CEO, Sweetie-Gifts