Why Do People Go to Flower Shops?
When I first started visiting flower shops across the U.S., I noticed something curious. People don’t always come in with the intention to buy—they come in to feel. The scent of fresh roses, the color splash of sunflowers, the graceful elegance of preserved blooms—flower shops offer a small escape from the everyday hustle. In essence, people go to flower shops to connect with emotion.
Sometimes it’s for joy—celebrating birthdays, anniversaries, or new beginnings. Other times, it’s for comfort—a gesture during loss, a way to say sorry, or to cheer someone up. And increasingly, shoppers are seeking aesthetics and calm. A vase of flowers on a kitchen table? It turns a house into a home.
That emotional resonance is your strongest magnet. The more we tap into it, the easier it becomes to attract customers.
Who Is the Target Customer of a Flower Shop?
Understanding your audience isn’t optional—it’s everything. Here’s what our long-time partners and data have shown:
Who is the most important customer in a flower shop response?
In terms of revenue, gift-oriented buyers are golden. They may not shop every week, but when they do, they spend generously. They seek quality, presentation, and meaning. And if you impress them? They remember you every Valentine’s Day, anniversary, or company event.
What age group buys flowers the most?
Across our preserved flower business, the most engaged demographic tends to fall between 28 and 50. They’re emotionally aware, socially active, and financially capable. They care about design and love thoughtful gifts. Bonus? Many are also buying on behalf of others—parents, clients, or partners.
Which gender buys more flowers?
Women still dominate walk-ins and everyday purchases. But when it comes to holiday spikes or premium gifts, men often lead in volume. They want convenient, beautiful, no-fail gifts. That’s where curated flower gift boxes or preserved floral domes work wonders.
How to Attract Customers to a Flower Shop？
Getting people to notice your shop isn’t about shouting louder. It’s about showing up in the right way, at the right moment. Here are five distinct strategies that have worked for our clients and partners:
1. Design a Mood, Not Just a Display
People are drawn to atmosphere. Instead of a simple product layout, create immersive scenes. A rustic corner for fall, a romantic canopy for Valentine’s, or a beach-inspired summer vibe. Include dried elements, lights, and even soft music to elevate the experience. Customers who feel something are more likely to stay and buy.
2. Use Social Media to Bridge Online and Offline
Feature your shop’s daily life—new arrivals, customer stories, staff favorites—on platforms like Instagram and TikTok. But here’s the trick: drive them to your physical shop with exclusives. Post a story that says, “Only available in-store today: 5 hand-dyed preserved rose boxes.” Create a little buzz and a lot of FOMO.
3. Promote Environmental Awareness With Sustainable Products
Eco-conscious shopping is no longer niche. Highlight products like preserved flowers that reduce waste. Add signage about sustainable practices. Use recycled packaging and showcase behind-the-scenes videos about your sourcing process. Transparency builds trust.
4. Create a VIP Club With Personalized Offers
Launch a customer club. Members can receive early access to new designs, discounts, birthday surprises, or even a quarterly gift for loyal buyers. Use email or SMS marketing with a warm tone and seasonal relevance. This makes customers feel special, and encourages return visits.
5. Partner With Local Events or Influencers
Collaborate with nearby businesses: cafes, yoga studios, bridal boutiques. Offer cross-promotions like, “Buy a coffee, get 10% off flowers.” Host pop-up booths at local events. And don’t forget micro-influencers—those with 2k–10k followers often have deep community engagement. A single story post featuring your preserved flower jewelry box can drive surprising traffic.
How Do You Get People to Buy Flowers?
Foot traffic is a win, but conversion is the goal. Here’s how to transform browsers into buyers:
- Make your store layout intuitive: Guide them with color, scent, and flow. Place impulse items like mini bouquets or single preserved roses near the checkout counter.
- Offer meaning, not just merchandise: Customers love knowing what a flower symbolizes. Use small tags: “Peony: Prosperity & Romance.” It gives them a reason to choose intentionally.
- Let customers touch and feel: Especially with preserved flowers, encourage gentle interaction. Display them in open cloches or use QR codes for product backstories.
- Train staff in empathy-based sales: Instead of pushing products, start with, “Who are you shopping for today?” or “Tell me about the occasion.” This builds emotional connection and trust.
- Offer customization: Let people build their own bouquet or pick flower colors. Add-ons like name tags, charms, or personalized cards boost both engagement and sales.
Final Thought
A flower shop isn’t just about selling petals and stems—it’s about helping people express what words can’t. When we understand the “why” behind their visit, and curate our space, products, and interactions accordingly, we don’t just get more customers. We earn loyal ones.
Interested in sourcing unique preserved flower gifts for your store? Reach out at inquiry@sweetie-group.com. Let’s create beauty that lasts.
Warmly Regards,
Annie Zhang, CEO of Sweetie-Gifts
